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'''Smarter Planet''' is a corporate initiative of the [[information technology]] company [[IBM]]. The initiative underscores how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.
'''Smarter Planet'''<ref>http://www.ibm.com/smarterplanet/us/en/overview/ideas/index.html</ref> is a corporate initiative of the [[information technology]] company [[IBM]]. The initiative underscores how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.


Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity. But with new ways of monitoring, connecting, and analyzing the systems, leaders are managing these systems in innovative ways. IBM plays a part in these smarter systems by providing some of the technology and process management capabilities. But the forward-thinking leaders are the primary innovators.
Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity. But with new ways of monitoring, connecting, and analyzing the systems, leaders are developing innovative ways to manage these systems. IBM plays a part in these smarter systems by providing some of the technology and process management capabilities.


==Origins==
==Origins==
In November 2008, IBM’s Chairman, CEO and President [[Sam Palmisano]], during a speech<ref>http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/20081106/sjp_speech.shtml</ref> at the [[Council on Foreign Relations]], outlined a new agenda for building a Smarter Planet. The speech was about how the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.
In November 2008, IBM’s Chairman, CEO and President [[Sam Palmisano]], during a speech<ref>http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/20081106/sjp_speech.shtml</ref> at the [[Council on Foreign Relations]], outlined a new agenda for building a Smarter Planet. The speech was about how the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.


In January 2010, [[Sam Palmisano]] gave a follow-up speech<ref>http://www.ibm.com/smarterplanet/us/en/events/sustainable_development/12jan2010/index.html </ref> to the [[Chatham House]] called the '''Decade of Smart''' in which he highlighted dozens of initiatives in which leaders created smarter systems to solve the planet's most pressing challenges. The speech was meant to inspire others to follow the leads of these innovators by helping to create a smarter planet.
In January 2010, [[Sam Palmisano]] gave a follow-up speech<ref>http://www.ibm.com/smarterplanet/us/en/events/sustainable_development/12jan2010/index.html </ref> to the [[Chatham House]] called the '''Decade of Smart''' in which he highlighted dozens of initiatives in which leaders created smarter systems to solve the planet's most pressing problems. The speech was meant to inspire others to follow the leads of these innovators by helping to create a smarter planet.


==Advertising Campaign==
==Advertising Campaign==
[[IBM]] has created an advertising campaign<ref>http://www.youtube.com/watch?v=2eoUDLgFgfY</ref> to support the Smarter Planet initiative.
[[IBM]] has created an advertising campaign<ref>http://www.youtube.com/watch?v=2eoUDLgFgfY</ref> to support the Smarter Planet initiative.


In 2008 and 2009, IBM ran a series of full-page advertisements in newspapers such as the [[New York Times]] and the [[Wall Street Journal]]. Each of these "op-ads" featured an essay about a system or industry which IBM claims can be made "smarter" through the application of technology.<ref>[Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]</ref>
In 2008 and 2009, IBM ran a series of full-page advertisements in newspapers such as the [[New York Times]] and the [[Wall Street Journal]]. Each of these "op-ads" featured an essay about a system or industry that IBM claims can be made "smarter" through the application of technology.<ref>[Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]</ref>


IBM, under its Smarter Planet advertising campaign is supporting [[TED_(conference)|TED]] (Technology, Entertainment, Design) Talks.<ref>http://www.ted.com/pages/view/id/339</ref>
IBM, under its Smarter Planet advertising campaign is supporting [[TED_(conference)|TED]] (Technology, Entertainment, Design) Talks.<ref>http://www.ted.com/pages/view/id/339</ref>


==Gift of Knowledge==
==Gift of Knowledge==
As we enter the Decade of Smart, [[IBM]] has taken [[Smarter Planet]] beyond mere advertising to demonstrate thought leadership around smarter systems. The idea is to inspire people all around the world to confront the challenges the planet faces head on with systems that are more instrumented, interconnected, and intelligent.
As we enter the second decade of the 21st century, [[IBM]] has taken [[Smarter Planet]] beyond mere advertising to demonstrate thought leadership around smarter systems. The idea is to inspire people all around the world to confront the challenges the planet faces head on with systems that are more instrumented, interconnected, and intelligent.


For example, you might care about the health of your local river enough to monitor its water quality. How much more effective would your monitoring efforts be if you connected with similar passionate people living along the river to compare and analyze the data you gather? If your tests find that your water quality is worse than your collaborator's tests upstream, you know that the river is adversely affected by events between the two of you. Finding and helping to correct the problem will result in a cleaner river for everyone downstream.
For example, you might care about the health of your local river enough to monitor its water quality. How much more effective would your monitoring efforts be if you connected with similar passionate people living along the river to compare and analyze the data you gather? If your tests find that your water quality is worse than your collaborator's tests upstream, you know that the river is adversely affected by events between the two of you. Finding and helping to correct the problem will result in a cleaner river for everyone downstream.


You might not know how to make your local ecology healthier, but perhaps you work for a company that could conserve energy by consolidating servers. Or perhaps you commute to work every day and are painfully aware that the traffic is not managed well. Opportunities to make our planet cleaner, healthier and more productive are all around us. By highlighting folks who have seized these opportunities and developed smarter systems to solve these problems, [[IBM]] hopes to inspire others to do the same.
You might not know how to make your local ecology healthier, but perhaps you work for a company that could conserve energy by consolidating servers. Or perhaps you commute to work every day and are painfully aware that the traffic is not managed well. Opportunities to make our planet cleaner, healthier and more productive are all around us. By highlighting people who have seized these opportunities and developed smarter systems to solve these problems, [[IBM]] hopes to inspire others to do the same.


==Topics of Smarter Planet initiative<ref>http://www.ibm.com/smarterplanet/us/en/overview/ideas/index.html</ref>==
==Topics of Smarter Planet initiative==
These are the current topics and some examples of IBM's Smarter Planet initiative.
These are the current topics and some examples of IBM's Smarter Planet initiative.
*Banking Technology<ref>http://www.ibm.com/smarterplanet/us/en/banking_technology/ideas/index.html</ref>
*Banking Technology<ref>http://www.ibm.com/smarterplanet/us/en/banking_technology/ideas/index.html</ref>
Line 70: Line 70:


==Smarter Cities==
==Smarter Cities==
[[IBM]] has found that many of the challenges the planet faces are concentrated in cities. Cities struggle with traffic congestion, water management, communication technology, smart grids, healthcase solutions, and Rail Transportation, to name a few. For this reason, [[IBM]] has created its '''Smarter Cities'''<ref>http://www.ibm.com/smarterplanet/us/en/productivity_management/ideas/index.html</ref> portal, which tracks progress on these issues in several key cities around the world. One such city is [[Dubuque, Iowa]]<ref>http://bits.blogs.nytimes.com/2009/09/17/the-smartest-us-city-is-dubuque/</ref>
[[IBM]] has found that many of the challenges the planet faces are concentrated in cities. Cities struggle with traffic congestion, water management, communication technology, smart grids, healthcare solutions, and rail transportation, to name a few. For this reason, [[IBM]] has created its '''Smarter Cities'''<ref>http://www.ibm.com/smarterplanet/us/en/productivity_management/ideas/index.html</ref> portal, which tracks progress on these issues in several key cities around the world. One such city is [[Dubuque, Iowa]]<ref>http://bits.blogs.nytimes.com/2009/09/17/the-smartest-us-city-is-dubuque/</ref>




Revision as of 23:14, 1 February 2010

IBM Smarter Planet Initiative
Company typePublic (NYSE: IBM)
IndustryCreating ideas for a Smarter Planet
Founded2008
FounderSamuel J. Palmisano
Headquarters
Armonk, New York
,
U.S.
Key people
Samuel J. Palmisano (Chairman, President and CEO)
Productslist
WebsiteSmarter Planet[1]

Smarter Planet[2] is a corporate initiative of the information technology company IBM. The initiative underscores how forward-thinking leaders in business, government and civil society around the world are capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.

Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, and many others. These systems have historically been difficult to manage because of their size and complexity. But with new ways of monitoring, connecting, and analyzing the systems, leaders are developing innovative ways to manage these systems. IBM plays a part in these smarter systems by providing some of the technology and process management capabilities.

Origins

In November 2008, IBM’s Chairman, CEO and President Sam Palmisano, during a speech[3] at the Council on Foreign Relations, outlined a new agenda for building a Smarter Planet. The speech was about how the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.

In January 2010, Sam Palmisano gave a follow-up speech[4] to the Chatham House called the Decade of Smart in which he highlighted dozens of initiatives in which leaders created smarter systems to solve the planet's most pressing problems. The speech was meant to inspire others to follow the leads of these innovators by helping to create a smarter planet.

Advertising Campaign

IBM has created an advertising campaign[5] to support the Smarter Planet initiative.

In 2008 and 2009, IBM ran a series of full-page advertisements in newspapers such as the New York Times and the Wall Street Journal. Each of these "op-ads" featured an essay about a system or industry that IBM claims can be made "smarter" through the application of technology.[6]

IBM, under its Smarter Planet advertising campaign is supporting TED (Technology, Entertainment, Design) Talks.[7]

Gift of Knowledge

As we enter the second decade of the 21st century, IBM has taken Smarter Planet beyond mere advertising to demonstrate thought leadership around smarter systems. The idea is to inspire people all around the world to confront the challenges the planet faces head on with systems that are more instrumented, interconnected, and intelligent.

For example, you might care about the health of your local river enough to monitor its water quality. How much more effective would your monitoring efforts be if you connected with similar passionate people living along the river to compare and analyze the data you gather? If your tests find that your water quality is worse than your collaborator's tests upstream, you know that the river is adversely affected by events between the two of you. Finding and helping to correct the problem will result in a cleaner river for everyone downstream.

You might not know how to make your local ecology healthier, but perhaps you work for a company that could conserve energy by consolidating servers. Or perhaps you commute to work every day and are painfully aware that the traffic is not managed well. Opportunities to make our planet cleaner, healthier and more productive are all around us. By highlighting people who have seized these opportunities and developed smarter systems to solve these problems, IBM hopes to inspire others to do the same.

Topics of Smarter Planet initiative

These are the current topics and some examples of IBM's Smarter Planet initiative.

  • Banking Technology[8]
  • Green Buildings[9]
  • Sustainable Cities[10]
  • Cloud Computing[11]
  • Education Technology[12]
  • Smart Grid[13]
  • Food Technology[14]
  • e-Government[15]
  • Healthcare Solutions[16]
  • IT Infrastructure[17]
  • Business Analytics[18]
  • Oil Exploration[19]
  • Embedded Systems[20]
  • Public Safety[21]
  • Rail Transportation[22]
  • Consumer Advocacy[23]
  • Economic Stimulus[24]
  • Communication Technology[25]
  • Traffic Congestion[26]
  • Water Management[27]
  • Productivity Management[28]

Smarter Cities

IBM has found that many of the challenges the planet faces are concentrated in cities. Cities struggle with traffic congestion, water management, communication technology, smart grids, healthcare solutions, and rail transportation, to name a few. For this reason, IBM has created its Smarter Cities[29] portal, which tracks progress on these issues in several key cities around the world. One such city is Dubuque, Iowa[30]


External links

Wikimedia Commons has media related to International Business Machines.
  • Building a Smarter Planet Blog[31]
  • Smarter Planet Home Page[32]
  • Smarter Planet Twitter Account[33]
  • Smarter Planet Tumblr Account[34]


References

  1. ^ http://www.ibm.com/smarterplanet/
  2. ^ http://www.ibm.com/smarterplanet/us/en/overview/ideas/index.html
  3. ^ http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/20081106/sjp_speech.shtml
  4. ^ http://www.ibm.com/smarterplanet/us/en/events/sustainable_development/12jan2010/index.html
  5. ^ http://www.youtube.com/watch?v=2eoUDLgFgfY
  6. ^ [Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]
  7. ^ http://www.ted.com/pages/view/id/339
  8. ^ http://www.ibm.com/smarterplanet/us/en/banking_technology/ideas/index.html
  9. ^ http://www.ibm.com/smarterplanet/us/en/green_buildings/ideas/index.html
  10. ^ http://www.ibm.com/smarterplanet/us/en/sustainable_cities/ideas/index.html
  11. ^ http://www.ibm.com/smarterplanet/us/en/cloud_computing/ideas/index.html
  12. ^ http://www.ibm.com/smarterplanet/us/en/education_technology/ideas/index.html
  13. ^ http://www.ibm.com/smarterplanet/us/en/smart_grid/ideas/index.html
  14. ^ http://www.ibm.com/smarterplanet/us/en/food_technology/ideas/index.html
  15. ^ http://www.ibm.com/smarterplanet/us/en/government/ideas/index.html
  16. ^ http://www.ibm.com/smarterplanet/us/en/healthcare_solutions/ideas/index.html
  17. ^ http://www.ibm.com/smarterplanet/us/en/it_infrastructure/ideas/index.html
  18. ^ http://www.ibm.com/smarterplanet/us/en/business_analytics/ideas/index.html
  19. ^ http://www.ibm.com/smarterplanet/us/en/oil_exploration/ideas/index.html
  20. ^ http://www.ibm.com/smarterplanet/us/en/embedded_systems/ideas/index.html
  21. ^ http://www.ibm.com/smarterplanet/us/en/public_safety/ideas/index.html
  22. ^ http://www.ibm.com/smarterplanet/us/en/rail_transportation/ideas/index.html
  23. ^ http://www.ibm.com/smarterplanet/us/en/consumer_advocacy/ideas/index.html
  24. ^ http://www.ibm.com/smarterplanet/us/en/economic_stimulus/ideas/index.html
  25. ^ http://www.ibm.com/smarterplanet/us/en/communication_technology/ideas/index.html
  26. ^ http://www.ibm.com/smarterplanet/us/en/traffic_congestion/ideas/index.html
  27. ^ http://www.ibm.com/smarterplanet/us/en/water_management/ideas/index.html
  28. ^ http://www.ibm.com/smarterplanet/us/en/productivity_management/ideas/index.html
  29. ^ http://www.ibm.com/smarterplanet/us/en/productivity_management/ideas/index.html
  30. ^ http://bits.blogs.nytimes.com/2009/09/17/the-smartest-us-city-is-dubuque/
  31. ^ [http://asmarterplanet.com/
  32. ^ http://www.ibm.com/smarterplanet/us/en/
  33. ^ http://twitter.com/smarterplanet
  34. ^ http://smarterplanet.tumblr.com/
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