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==Advertising campaign==
==Advertising campaign==
IBM has created an advertising campaign<ref>{{cite web|url=https://www.youtube.com/ibm|title=IBM|author=|date=|website=YouTube|accessdate=19 April 2018}}</ref> to support its Smarter Planet agenda.


In 2008 and 2009, IBM ran a series<ref>{{cite web|url=http://www.ibm.com/smarterplanet/global/files/us__en_us__overview__COM03003USEN.PDF|title="22 opportunities for a smarter planet"|author=|date=|website=ibm.com|accessdate=19 April 2018}}</ref> of full-page advertisements in newspapers such as the [[New York Times]] and the [[Wall Street Journal]]. Each of these "op-ads" featured an essay about a system or industry that IBM claims can be made "smarter" through the application of technology.<ref>[Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]</ref>
In 2008 and 2009, IBM ran a series<ref>{{cite web|url=http://www.ibm.com/smarterplanet/global/files/us__en_us__overview__COM03003USEN.PDF|title="22 opportunities for a smarter planet"|author=|date=|website=ibm.com|accessdate=19 April 2018}}</ref> of full-page advertisements in newspapers such as the [[New York Times]] and the [[Wall Street Journal]]. Each of these "op-ads" featured an essay about a system or industry that IBM claims can be made "smarter" through the application of technology.<ref>[Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]</ref>

Revision as of 16:17, 24 April 2020

Smarter Planet logo

Smarter Planet is a corporate initiative of the information technology company IBM. The initiative was formed to encourage the ideas of business, government, and civil society leaders worldwide towards their path of achieving economic growth, near-term efficiency, sustainable development, and societal progress.[1][2] Examples of smarter systems include smart grids,[3] water management systems,[4] solutions to traffic congestion problems,[5] greener buildings,[6] IBM's goal and strategy is to use the capacity of these technology and process management capabilities and, outside the realm of technology, to advocate for policy decisions that, according to the IBM's management in, could "make the planet smarter.[7]

History

Smarter Planet was officially formed in November 2008, when IBM's Chairman, CEO, and President Sam Palmisano at the Council on Foreign Relations presented a new agenda for building a "smarter planet".[8] In his speech, he emphasized how the world's systems and industries are becoming more interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.[9] In January 2010, Sam Palmisano gave a follow-up speech to the Chatham House called the "Decade of Smart". He highlighted dozens of initiatives in which leaders created smarter systems to solve the planet's most pressing problems. The speech aimed to inspire others to follow the leads of these innovators by helping to create a smarter planet.[10]

Smarter Planet's goal is to use the technology and intelligent systems in order to create smarter power grids, food systems, water, healthcare, and traffic systems.[11]

Advertising campaign

In 2008 and 2009, IBM ran a series[12] of full-page advertisements in newspapers such as the New York Times and the Wall Street Journal. Each of these "op-ads" featured an essay about a system or industry that IBM claims can be made "smarter" through the application of technology.[13]

In January 2010, a display at Epcot's Innoventions was installed. Its goal is to showcase how using technology can solve world problems "from reducing road traffic and city crime to improving food safety and local water supplies."[14] A video that plays on a 12-foot globe in the exhibit was created by Christian Matts [15] and edited by Ben Suenaga.[16] A game called "RUNTIME" has been installed since 2009, where you could record your own images in the park, and play the game online.[17]

IBM, under its Smarter Planet advertising campaign is supporting TED (Technology, Entertainment, Design) Talks.[18]

Smarter cities

Further information: smart city

IBM Smarter Cities[19] is an initiative of IBM Smarter Planet, created to provide hardware, middleware, software and service solutions[buzzword] for city governments and agencies. The solutions[buzzword] implement existing IBM technology such as IBM cloud computing, analytics, mobility and social business.

To date, Smarter Cities serves thousands of cities around the world in all areas of management[20] including public safety, health and human services, education,[21] infrastructure,[22] energy, water, and environmental. IBM Smarter cities also include citizen participation through People4SmarterCities.com,[23] so they can be part of the technological advances transforming their cities.

Examples of major cities around the world using IBM Smarter Cities technology:[24]

  1. Year 2014, Surat, India implemented an emergency response solution[buzzword] using IBM technology in Technology in Surat to advance it in India to be an advanced technological city.
  2. Year 2010,Peterborough, UK, Visualising the city systems using data to accelerate collaboration and better decision making[25]
  3. Year 2013, New Taipei City Police, implemented an IBM solution[buzzword] to enhance police productivity and ensuring public safety.
  4. Year 2013, Tucson, Arizona, implemented a water conservation solution[buzzword] with IBM focused on smart metering and water leak detection.
  5. Year 2013, Digital Delta transforms Dutch water management system using Big Data.

See also

  • CeNSE (similar project by HP)

References

  1. ^ Lohr, Steve (2010-01-12). "Big Blue's Smarter Marketing Playbook". The New York Times. Retrieved 2010-08-08.
  2. ^ Terdiman, Daniel (2010-08-02). "At IBM Research, a constant quest for the bleeding edge". CNET News. Retrieved 2010-08-08.
  3. ^ http://www.ibm.com/smarterplanet/grid
  4. ^ http://www.ibm.com/smarterplanet/water
  5. ^ http://www.ibm.com/smarterplanet/traffic
  6. ^ http://www.ibm.com/smarterplanet/buildings
  7. ^ Ball, Matt (2009-09-13). "IBM Takes Aim at Creating a Smarter Planet: Interview with Richard Lechner, IBM Vice President, Energy & Environment". V1 Magazine. Retrieved 2010-08-08.
  8. ^ Darryl K. Taft (2009-10-19). "25 Things You Might Not Know About IBMs Smarter Planet Strategy". eWeek. Retrieved 2020-04-23.
  9. ^ "IBM100 - Smarter Planet". Retrieved 2020-04-23.
  10. ^ http://www.ibm.com/smarterplanet/decadeofsmart
  11. ^ "IBM Builds a smarter planet". IBM. Retrieved 2020-04-24.
  12. ^ ""22 opportunities for a smarter planet"" (PDF). ibm.com. Retrieved 19 April 2018.
  13. ^ [Behind IBM's Quest for a 'Smarter Planet' http://makower.typepad.com/joel_makower/2009/01/behind-ibms-quest-for-a-smarter-planet.html]
  14. ^ "IBM Works with Walt Disney Imagineering to Create a New Smarter Planet Exhibit". IBM. 2010-01-29. Retrieved 2020-04-24.
  15. ^ "IBM Epcot – Christian Matts // Motion Graphics 2017". www.cmatts.com. Retrieved 19 April 2018.
  16. ^ paterson, michael (30 April 2010). "IBM Epcot". Retrieved 19 April 2018 – via Vimeo.
  17. ^ "Archived copy". Archived from the original on 2012-06-30. Retrieved 2012-07-02.{{cite web}}: CS1 maint: archived copy as title (link)
  18. ^ http://www.ted.com/pages/view/id/339
  19. ^ http://www.ibm.com/smartercities
  20. ^ http://www.ibm.com/smarterplanet/us/en/smarter_cities/management/index.html
  21. ^ http://www.ibm.com/smarterplanet/us/en/smarter_cities/human_services/index.html
  22. ^ http://www.ibm.com/smarterplanet/us/en/smarter_cities/infrastructure/index.html
  23. ^ "IBM Government Industry Blog - Insights on Business". IBM Government Industry Blog. 3 February 2018. Retrieved 19 April 2018.
  24. ^ http://www.ibm.com/smarterplanet/us/en/smarter_cities/overview/videos/index.html
  25. ^ IBM UK (2010-09-09), The Peterborough Story: Progress in Action, retrieved 2016-06-23
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