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{{Infobox writer
{{Infobox person
| honorific_prefix =
| name = Soon Yu
| image = Soon Yu 2016.jpg
| name = Soon Yu
| honorific_suffix =
| occupation = Author, public speaker, consultant
| image = Soon Yu 2016.jpg
| alma_mater = Stanford University
| image_upright =
| genre = Branding, marketing, business
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| birth_date = {{Birth date and age|1965|08|05}}
| birth_place = Taiwan
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| alma_mater = [[Stanford University]]
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| organization = Writer, public speaker, consultant
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'''Soon Yu''' (born August 5, 1965) is a [[Taiwanese-American]] speaker and an adjunct professor at [[The New School]]'s [[Parsons School of Design]].<ref>{{Cite web|url=https://www.newschool.edu/parsons/faculty/Soon-Chart-Yu/|title=Soon-Chart Yu - Parsons School of Design|website=www.newschool.edu|access-date=2018-11-28}}</ref> Yu is an expert in innovation and design<ref>{{Cite news|url=https://www.nycgovparks.org/events/2018/06/14/bryant-park-hsbc-business-finance-iconic-advantage|title=Event: Bryant Park HSBC Business & Finance: Iconic Advantage at Reading Room in Bryant Park|work=NYC Parks|access-date=2018-11-28|language=en}}</ref> and is the author of the book, 'Iconic Advantage' (February 6, 2018, distributed by [[Simon & Schuster]]).<ref>{{Cite news|url=http://www.outspokenagency.com/blog/2018/2/6/rave-reviews-soon-yus-best-selling-book-iconic-advantage|title=Rave Reviews: Soon Yu's best-selling book "Iconic Advantage"|work=outspoken|access-date=2018-11-28|language=en-US}}</ref><ref>{{Cite book|url=http://www.simonandschuster.com/books/Iconic-Advantage/Soon-Yu/9781682615409|title=Iconic Advantage®|date=2018-02-06|isbn=9781682615409|language=en}}</ref> He has been featured in ''The [[The Wall Street Journal|Wall Street Journal]]'',<ref>{{Cite news|url=https://www.wsj.com/articles/how-to-break-your-bad-work-habits-1417914748|title=How to Break Your Bad Work Habits|last=Nishi|first=Dennis|date=2014-12-07|work=Wall Street Journal|access-date=2017-04-14|issn=0099-9660}}</ref> ''[[The Washington Post|Washington Post]]'',<ref>{{Cite web|url=https://www.washingtonpost.com/news/innovations/wp/2015/05/15/how-removing-fear-can-be-your-innovation-trump-card/|title=How removing fear can be your innovation trump card|website=Washington Post|access-date=2017-04-14}}</ref> ''[[Entrepreneur (magazine)|Entrepreneur Magazine]]'',<ref>{{Cite news|url=https://www.entrepreneur.com/article/24114|title=Bay Of Gigs|last=Alter|first=Heather|date=2000-04-01|work=Entrepreneur|access-date=2017-04-14|language=en}}</ref> and ''[[The New York Times|New York Times]]'',<ref>{{Cite news|url=https://www.nytimes.com/2000/04/02/nyregion/in-brief-can-blessyoucom-be-far-behind.html|title=IN BRIEF; Can blessyou.com Be Far Behind?|last=Donovan|first=Aaron|date=2000-04-02|work=The New York Times|access-date=2017-04-14|issn=0362-4331}}</ref> and is a ''[[Forbes]]'' and [https://cmocouncil.org/ CMO Council] contributor.<ref>{{Cite web|url=https://www.forbes.com/sites/soonyu/|title=Soon Yu|last=Yu|first=Soon|last2=Yu|first2=Soon|website=Forbes|language=en|access-date=2019-06-11}}</ref>
'''Soon Yu''' (born August 5, 1965) is a [[Taiwanese-American]] speaker, writer and former adjunct professor at [[The New School]]'s [[Parsons School of Design]].<ref>{{Cite web|date=2018-04-24|title=Iconic Brands in the Age of Anarchy with Soon Yu|url=http://sds.parsons.edu/designmanagement/iconic-brands-in-the-age-of-anarchy-with-soon-yu/|access-date=2021-03-26|website=MS Strategic Design & Management|language=en-US}}</ref> Yu is the founder of Gazoontite and the author of the book ''Iconic Advantage''<ref>{{Cite news|last=Peter Rubin|first=James|date=2000-06-12|title=Business Acceleration|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/SB96021623839582169|access-date=2021-06-23|issn=0099-9660}}</ref><ref>{{Cite news|url=http://www.outspokenagency.com/blog/2018/2/6/rave-reviews-soon-yus-best-selling-book-iconic-advantage|title=Rave Reviews: Soon Yu's best-selling book "Iconic Advantage"|work=outspoken|access-date=2018-11-28|language=en-US}}</ref><ref>{{Cite book|url=http://www.simonandschuster.com/books/Iconic-Advantage/Soon-Yu/9781682615409|title=Iconic Advantage®|date=2018-02-06|isbn=9781682615409|language=en|last1=Yu|first1=Soon|publisher=Savio Republic }}</ref> and ''Friction''<ref>{{Cite web |title=Adding friction can heighten customer value and build relationships |url=https://justinkbrady.com/notes/soon-yu-friction/ |access-date=2022-07-11 |website=Justin Brady |language=en-US}}</ref>''.''


== Early life ==
== Early life ==
Yu was born in Taiwan and moved to [[Davis, California]], at age 3, where his father was an agricultural geneticist.<ref>{{Cite news|url=https://www.sfgate.com/business/article/A-Nose-for-Business-Entrepreneur-molds-his-2939246.php|title=A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store|date=1999-03-31|work=SFGate|access-date=2018-11-28}}</ref> Soon received his BS in Electrical Engineering from the [[University of California, Davis|University of California]], Davis in 1988<ref>{{Cite news|url=https://twitter.com/UCDavisMagazine/status/1018886727002292225|title=UC Davis Magazine on Twitter|work=Twitter|access-date=2018-11-28|language=en}}</ref> and his MBA from [[Stanford University]] in 1993.<ref>{{Cite news|url=https://www.gsb.stanford.edu/insights/secrets-staying-power|title=The Secrets of Staying Power|work=Stanford Graduate School of Business|access-date=2018-11-28|language=en}}</ref>
Yu was born in Taiwan and moved to [[Davis, California]], at age 3, where his father was an agricultural geneticist.<ref>{{Cite news|url=https://www.sfgate.com/business/article/A-Nose-for-Business-Entrepreneur-molds-his-2939246.php|title=A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store|date=1999-03-31|work=SFGate|access-date=2018-11-28}}</ref> Soon received his BS in Electrical Engineering from the [[University of California, Davis]] in 1988<ref>{{Cite news|url=https://twitter.com/UCDavisMagazine/status/1018886727002292225|title=UC Davis Magazine on Twitter|work=Twitter|access-date=2018-11-28|language=en}}</ref> and his MBA from [[Stanford University]] in 1993.<ref>{{Cite news|url=https://www.gsb.stanford.edu/insights/secrets-staying-power|title=The Secrets of Staying Power|work=Stanford Graduate School of Business|access-date=2018-11-28|language=en}}</ref>


== Career ==
== Career ==
Soon has served as the global VP of innovation and as a corporate officer for VF Corporation from 2010 to 2016.<ref>{{Cite web|url=https://www.vfc.com/news/company-news/detail/16788/art-and-science-leads-to-iconic-products|title=Art and Science Leads to Iconic Products|website=www.vfc.com|access-date=2018-12-27}}</ref> Prior to working at VF Corporation, he has also worked at The Clorox Company<ref>{{Cite web|url=https://www.businesstimes.com.sg/lifestyle/weekend-interview/soon-yu|title=Soon Yu|last=Eu|first=Geoffrey|date=2017-08-12|website=The Business Times|language=en|access-date=2018-12-29}}</ref> as brand manager, customer marketing group manager, and general manager; Advanced Micro Devices as an engineer; and Bain & Company, as an associate consultant.<ref>{{Cite web|url=https://www.sfgate.com/business/article/A-Nose-for-Business-Entrepreneur-molds-his-2939246.php|title=A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store|last=Sinton|first=Peter|last2=Writer|first2=Chronicle Senior|date=1999-03-31|website=SFGate|access-date=2018-12-29}}</ref> Other positions held were CEO and founder of Gazoontite.com,<ref>{{Cite web|url=https://www.sfgate.com/business/article/Gazoontite-Gets-Fresh-Start-2966012.php|title=Gazoontite Gets Fresh Start|last=Sinton|first=Peter|last2=Writer|first2=Chronicle Senior|date=2001-01-11|website=SFGate|access-date=2018-12-29}}</ref> general manager at Chiquita Brands International,<ref>{{Cite web|url=https://www.chamberofcommerce.com/franklin-park-il/33733949-chiquita-brands-international-inc|title=Chiquita Brands International, Inc in Franklin Park, IL 60131 - ChamberofCommerce.com|website=www.chamberofcommerce.com|access-date=2018-12-29}}</ref> and chief marketing advisor at SafeWeb.<ref>{{Cite news|url=https://www.wsj.com/articles/SB989356513857118687|title=No Surrender|last=Rubin|first=James Peter|date=May 14, 2001|work=The Wall Street Journal|access-date=}}</ref>


Soon served as the global VP of innovation and as a corporate officer for VF Corporation from 2010 to 2016.<ref>{{Cite news|last=Nishi|first=Dennis|date=2014-12-07|title=How to Break Your Bad Work Habits|work=Wall Street Journal|url=https://www.wsj.com/articles/how-to-break-your-bad-work-habits-1417914748|access-date=2017-04-14|issn=0099-9660}}</ref><ref>{{Cite news|title=How removing fear can be your innovation trump card|url=https://www.washingtonpost.com/news/innovations/wp/2015/05/15/how-removing-fear-can-be-your-innovation-trump-card/|access-date=2017-04-14|newspaper=Washington Post}}</ref><ref>{{Cite web|url=https://www.vfc.com/news/company-news/detail/16788/art-and-science-leads-to-iconic-products|title=Art and Science Leads to Iconic Products|website=www.vfc.com|access-date=2018-12-27}}</ref> Prior to working at VF Corporation, he has also worked at The Clorox Company<ref>{{Cite web|url=https://www.businesstimes.com.sg/lifestyle/weekend-interview/soon-yu|title=Soon Yu|last=Eu|first=Geoffrey|date=2017-08-12|website=The Business Times|language=en|access-date=2018-12-29}}</ref> He left his management position at [[Clorox]] to pursue a sales associate position at Crate & Barrel, taking an 85% pay cut and earning $5/hour to gain retail experience.<ref>{{Cite web|url=https://www.sfgate.com/business/article/A-Nose-for-Business-Entrepreneur-molds-his-2939246.php|title=A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store|last=Sinton|first=Peter|date=March 31, 1999|website=SFGate}}</ref> He has also held positions as an engineer with Advanced Micro Devices, an associate consultant with Bain & Company,<ref>{{Cite web|url=https://www.sfgate.com/business/article/A-Nose-for-Business-Entrepreneur-molds-his-2939246.php|title=A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store|last1=Sinton|first1=Peter|date=1999-03-31|website=SFGate|access-date=2018-12-29}}</ref> general manager at Chiquita Brands International,<ref>{{Cite web|url=https://www.chamberofcommerce.com/franklin-park-il/33733949-chiquita-brands-international-inc|title=Chiquita Brands International, Inc in Franklin Park, IL 60131 - ChamberofCommerce.com|website=www.chamberofcommerce.com|access-date=2018-12-29}}</ref> and chief marketing officer at SafeWeb.<ref name=":0">{{Cite news|url=https://www.wsj.com/articles/SB989356513857118687|title=No Surrender|last=Rubin|first=James Peter|date=May 14, 2001|work=The Wall Street Journal}}</ref>
In 1997, Yu left his management position at Clorox to pursue a sales associate position at Crate & Barrel, taking an 85% pay cut and earring $5/hour to gain retail experience.<ref>{{Cite web|url=https://www.sfgate.com/business/article/A-Nose-for-Business-Entrepreneur-molds-his-2939246.php|title=A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store|last=Sinton|first=Peter|date=March 31, 1999|website=SFGate}}</ref>


In 1998, Yu founded Gazoontite, a multi-channel e-tailer offering products, services, and information to “help people breathe happier and healthier”.<ref>{{Cite web|url=http://www.1stventure.com/News.htm|title=New Page 1|website=www.1stventure.com|access-date=2019-02-19}}</ref> The launch included a comprehensive e-commerce site, a mail-order catalog, and several retail stores.<ref>{{Cite web|url=https://epdf.tips/the-hybrid-company-reach-all-your-customers-through-multi-channels-anytime-anywh.html|title=The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere - PDF Free Download|website=epdf.tips|language=en|access-date=2019-02-19}}</ref> The now forgotten retail establishment was one of the first retail/eCommerce companies to promote and build an entire model around the multi-channel shopping environment.<ref>{{Cite web|url=http://openatelier.com/uncategorized/gazoontite/|title=Gazoontite!}}</ref> Two years after its launch, Gazoontite was known as the “poster child of Web-era excess and stupidity”,<ref>{{Cite web|url=https://www.wsj.com/articles/SB989356513857118687|title=No Surrender|last=Rubin|first=James Peter|website=WSJ|language=en-US|access-date=2019-02-19}}</ref> however, in the process Yu set the tone for what is now referred to as omni-channel retailing.<ref>{{Cite web|url=http://openatelier.com/uncategorized/gazoontite/|title=Gazoontite!}}</ref>
In 1998, Yu founded Gazoontite, a retailer of allergy and asthma related products.<ref>{{Cite news|last=Donovan|first=Aaron|date=2000-04-02|title=IN BRIEF; Can blessyou.com Be Far Behind?|work=The New York Times|url=https://www.nytimes.com/2000/04/02/nyregion/in-brief-can-blessyoucom-be-far-behind.html|access-date=2017-04-14|issn=0362-4331}}</ref><ref name=":1">{{Cite web|url=https://epdf.tips/the-hybrid-company-reach-all-your-customers-through-multi-channels-anytime-anywh.html|title=The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere - PDF Free Download|website=epdf.tips|language=en|access-date=2019-02-19}}</ref><ref>{{Cite web|date=1999-11-08|title=Gazoontite Seeks Brand Awareness Offline|url=https://www.latimes.com/archives/la-xpm-1999-nov-08-fi-31245-story.html|access-date=2021-06-18|website=Los Angeles Times|language=en-US}}</ref> It was one of the first retail/eCommerce companies to promote and build its business model around the multi-channel shopping environment.<ref name=":1" /><ref>{{Cite magazine|title=Gazoontite: Going, Going, Gone|language=en-US|magazine=Wired|url=https://www.wired.com/2001/01/gazoontite-going-going-gone/|access-date=2021-06-18|issn=1059-1028}}</ref> Two years after its launch, ''[[The Wall Street Journal]]'' identified Gazoontite as the “poster child of Web-era excess and stupidity”, however, in the process Yu set the tone for what is now referred to as [[Omnichannel|omni-channel]] retailing.<ref name=":0" />


He has received the [[Webby Award]],<ref>{{Cite web|url=http://webbyawards.com/winners/2010/web/general-website-categories/food-beverage/chiquita-brands-international/|title=Chiquita Brands International {{!}} The Webby Awards|website=webbyawards.com|language=en-US|access-date=2017-04-14}}</ref> Favorite Website Award,<ref>{{Cite web|url=http://thefwa.com/cases/eat-a-chiquita?c=SOTMRunning|title=Eat A Chiquita|website=The FWA|access-date=2017-04-14}}</ref> Dope Award and [[Northern California]] finalist for the [[Ernst & Young]] “Entrepreneur of the Year” award.<ref>{{Cite web|url=http://www.outspokenagency.com/soon-yu/|title=Soon Yu|website=outspoken|language=en-US|access-date=2017-04-14}}</ref><ref>{{Cite web|url=http://blog.dopeawards.com/?p=9210|title=Dopeawards blog » EAT A CHIQUITA|website=blog.dopeawards.com|access-date=2017-04-14}}</ref> His book, Iconic Advantage, won the 2019 Axiom Business Book Award in Advertising / Marketing / PR / Event Planning.<ref>{{Cite web|url=http://www.axiomawards.com/83/2019-winners|title=AXIOM BUSINESS BOOK AWARDS 2019 RESULTS}}</ref>
His book, ''Friction: Adding Value By Making People Work For It'' won the 2022 NYC Big Book Award in Sales & Marketing.<ref>{{Cite web |title=NYC Big Book Award Winners |url=https://www.nycbigbookaward.com/team-1/9798985967210 |access-date=2023-07-19 |website=nyc-big-book-award |language=en}}</ref> His book, ''Iconic Advantage'', won the 2019 Axiom Business Book Award in Advertising / Marketing / PR / Event Planning. <ref>{{Cite web |title=2019 Medalists |url=https://axiomawards.com/83/award-medalists/2019-medalists |access-date=2022-08-24 |website=axiomawards.com}}</ref>


== Writings ==
== Writings ==
'''Books'''
'''Books'''


* Soon Yu, Dave Birss (February 6, 2018). Iconic Advantage: Don't chase the new, innovate the old. Savio Republic. {{ISBN|978-1682615409}}
* Soon Yu, Dave Birss (May 24, 2022). ''Friction: Adding Value By Making People Work for It.'' ZenKarma Media. ISBN 979-8985967210
* Soon Yu, Dave Birss (February 6, 2018). ''Iconic Advantage: Don't chase the new, innovate the old''. Savio Republic. {{ISBN|978-1682615409}}

'''Articles'''

* Soon Yu (July 29, 2020). The CMO's New M.O.—How Henkel's Patrick Davis Is Helping The Snuggle Bear Shelter In Place. Forbes. Forbes.com<ref>{{Cite web|last=Yu|first=Soon|title=The CMO’s New M.O.—How Henkel’s Patrick Davis Is Helping The Snuggle Bear Shelter In Place|url=https://www.forbes.com/sites/soonyu/2020/07/29/the-cmos-new-mo--how-henkels-patrick-davis-is-helping-the-snuggle-bear-shelter-in-place/|access-date=2020-07-30|website=Forbes|language=en}}</ref>
* Soon Yu (July 14, 2020). How One Fintech Unicorn Became A Fashion Destination. Forbes. Forbes.com<ref>{{Cite web|last=Yu|first=Soon|title=How One Fintech Unicorn Became A Fashion Destination|url=https://www.forbes.com/sites/soonyu/2020/07/14/how-one-fintech-unicorn-became-a-fashion-destination/|access-date=2020-07-30|website=Forbes|language=en}}</ref>
* Soon Yu (June 29, 2020). The CMO's New M.O.—How Salesforce's Stephanie Buscemi Is Leading Through ‘Listening’. Forbes. Forbes.com<ref>{{Cite web|last=Yu|first=Soon|title=The CMO’s New M.O.—How Salesforce’s Stephanie Buscemi Is Leading Through ‘Listening’|url=https://www.forbes.com/sites/soonyu/2020/06/29/the-cmos-new-mo-how-salesforces-stephanie-buscemi-is-leading-through-listening/|access-date=2020-06-29|website=Forbes|language=en}}</ref>
* Soon Yu (May 13, 2020). The CMO's New M.O.—Catching Up With SAP's Alicia Tillman. Forbes. Forbes.com<ref>{{Cite web|last=Yu|first=Soon|title=The CMO’s New M.O.—Catching Up With SAP’s Alicia Tillman|url=https://www.forbes.com/sites/soonyu/2020/05/13/the-cmos-new-mocatching-up-with-saps-alicia-tillman/|access-date=2020-06-29|website=Forbes|language=en}}</ref>
* Soon Yu (March 26, 2020). It's Not Always The Fittest Who Survive, It's Often The Nimblest. Forbes. Forbes.com<ref>{{Cite web|url=https://www.forbes.com/sites/soonyu/2020/03/26/its-not-always-the-fittest-who-survive-its-often-the-nimblest/|title=It’s Not Always The Fittest Who Survive, It’s Often The Nimblest|last=Yu|first=Soon|website=Forbes|language=en|access-date=2020-03-26}}</ref>
*Soon Yu (January 31, 2020). KISS Your NPS Good-Bye. Forbes. Forbes.com<ref>{{Cite web|url=https://www.forbes.com/sites/soonyu/2020/01/31/kiss-your-nps-good-bye/|title=KISS Your NPS Good-Bye|last=Yu|first=Soon|website=Forbes|language=en|access-date=2020-02-03}}</ref>
*Soon Yu (October 31, 2019). Lessons from An American Icon. CMO Council Marketing Magnified. Marketingmagnified.com
*Soon Yu (September 4, 2019). Does The Company Stink From The Top? Forbes. Forbes.com<ref>{{Cite web|url=https://www.forbes.com/sites/soonyu/2019/09/04/does-the-company-stink-from-the-top/|title=Does The Company Stink From The Top?|last=Yu|first=Soon|website=Forbes|language=en|access-date=2020-01-07}}</ref>
*Soon Yu (August 7, 2019). A Masterclass In Iconicity (With A Side Of Fries). Forbes. Forbes.com<ref>{{Cite web|url=https://www.forbes.com/sites/soonyu/2019/08/07/a-masterclass-in-iconicity-with-a-side-of-fries/|title=A Masterclass In Iconicity (With A Side Of Fries)|last=Yu|first=Soon|website=Forbes|language=en|access-date=2020-01-07}}</ref>
*Soon Yu (June 6, 2019). The Inauthentics—Ignoring The Value of Values. Forbes. Forbes.com <ref>{{Cite web|url=https://www.forbes.com/sites/soonyu/2019/06/06/the-inauthentics-ignoring-value-of-values/|title=The Inauthentics -- Ignoring The Value Of Values|last=Yu|first=Soon|website=Forbes|language=en|access-date=2020-01-07}}</ref>
*Soon Yu (June 5, 2019). Unleash Innovation: Speak Softly and Carry a Sledgehammer. CMO Council's digital magazine, PeerSphere.
*Soon Yu, Dave Birss (March 29, 2019). 5 Reasons Why A Gym Is Better Than An Office. CMO Council Marketing Magnified. Marketingmagnified.com
*Soon Yu (July 2, 2018). Who Really Owns Your Brand? Chief Executive. ChiefExecutive.com
* Soon Yu (May 19, 2018). Start-ups take note: Iconic brands bank on compelling story-telling in their quest for glory. First Post. Firstpost.com
* Soon Yu (April 2, 2018). Keep Your Sole Forever Young. Bulldog Drummond. Bulldogdrumond.com
*Soon Yu (March 28, 2018). 'Don't Chase the New, Innovate the Old': Four Lessons From Nike. Marketing Profs. marketingprofs.com


== References ==
== References ==

Revision as of 07:34, 27 October 2023

Soon Yu
Born (1965-08-05) August 5, 1965 (age 59)
Taiwan
Alma materStanford University
Organization(s)Writer, public speaker, consultant
Websitewww.soonyu.com

Soon Yu (born August 5, 1965) is a Taiwanese-American speaker, writer and former adjunct professor at The New School's Parsons School of Design.[1] Yu is the founder of Gazoontite and the author of the book Iconic Advantage[2][3][4] and Friction[5].

Early life

Yu was born in Taiwan and moved to Davis, California, at age 3, where his father was an agricultural geneticist.[6] Soon received his BS in Electrical Engineering from the University of California, Davis in 1988[7] and his MBA from Stanford University in 1993.[8]

Career

Soon served as the global VP of innovation and as a corporate officer for VF Corporation from 2010 to 2016.[9][10][11] Prior to working at VF Corporation, he has also worked at The Clorox Company[12] He left his management position at Clorox to pursue a sales associate position at Crate & Barrel, taking an 85% pay cut and earning $5/hour to gain retail experience.[13] He has also held positions as an engineer with Advanced Micro Devices, an associate consultant with Bain & Company,[14] general manager at Chiquita Brands International,[15] and chief marketing officer at SafeWeb.[16]

In 1998, Yu founded Gazoontite, a retailer of allergy and asthma related products.[17][18][19] It was one of the first retail/eCommerce companies to promote and build its business model around the multi-channel shopping environment.[18][20] Two years after its launch, The Wall Street Journal identified Gazoontite as the “poster child of Web-era excess and stupidity”, however, in the process Yu set the tone for what is now referred to as omni-channel retailing.[16]

His book, Friction: Adding Value By Making People Work For It won the 2022 NYC Big Book Award in Sales & Marketing.[21] His book, Iconic Advantage, won the 2019 Axiom Business Book Award in Advertising / Marketing / PR / Event Planning. [22]

Writings

Books

  • Soon Yu, Dave Birss (May 24, 2022). Friction: Adding Value By Making People Work for It. ZenKarma Media. ISBN 979-8985967210
  • Soon Yu, Dave Birss (February 6, 2018). Iconic Advantage: Don't chase the new, innovate the old. Savio Republic. ISBN 978-1682615409

References

  1. ^ "Iconic Brands in the Age of Anarchy with Soon Yu". MS Strategic Design & Management. 2018-04-24. Retrieved 2021-03-26.
  2. ^ Peter Rubin, James (2000-06-12). "Business Acceleration". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-06-23.
  3. ^ "Rave Reviews: Soon Yu's best-selling book "Iconic Advantage"". outspoken. Retrieved 2018-11-28.
  4. ^ Yu, Soon (2018-02-06). Iconic Advantage®. Savio Republic. ISBN 9781682615409.
  5. ^ "Adding friction can heighten customer value and build relationships". Justin Brady. Retrieved 2022-07-11.
  6. ^ "A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store". SFGate. 1999-03-31. Retrieved 2018-11-28.
  7. ^ "UC Davis Magazine on Twitter". Twitter. Retrieved 2018-11-28.
  8. ^ "The Secrets of Staying Power". Stanford Graduate School of Business. Retrieved 2018-11-28.
  9. ^ Nishi, Dennis (2014-12-07). "How to Break Your Bad Work Habits". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-04-14.
  10. ^ "How removing fear can be your innovation trump card". Washington Post. Retrieved 2017-04-14.
  11. ^ "Art and Science Leads to Iconic Products". www.vfc.com. Retrieved 2018-12-27.
  12. ^ Eu, Geoffrey (2017-08-12). "Soon Yu". The Business Times. Retrieved 2018-12-29.
  13. ^ Sinton, Peter (March 31, 1999). "A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store". SFGate.
  14. ^ Sinton, Peter (1999-03-31). "A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store". SFGate. Retrieved 2018-12-29.
  15. ^ "Chiquita Brands International, Inc in Franklin Park, IL 60131 - ChamberofCommerce.com". www.chamberofcommerce.com. Retrieved 2018-12-29.
  16. ^ a b Rubin, James Peter (May 14, 2001). "No Surrender". The Wall Street Journal.
  17. ^ Donovan, Aaron (2000-04-02). "IN BRIEF; Can blessyou.com Be Far Behind?". The New York Times. ISSN 0362-4331. Retrieved 2017-04-14.
  18. ^ a b "The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere - PDF Free Download". epdf.tips. Retrieved 2019-02-19.
  19. ^ "Gazoontite Seeks Brand Awareness Offline". Los Angeles Times. 1999-11-08. Retrieved 2021-06-18.
  20. ^ "Gazoontite: Going, Going, Gone". Wired. ISSN 1059-1028. Retrieved 2021-06-18.
  21. ^ "NYC Big Book Award Winners". nyc-big-book-award. Retrieved 2023-07-19.
  22. ^ "2019 Medalists". axiomawards.com. Retrieved 2022-08-24.
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