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[[File:052607-006-Chiat-Day.jpg|300px|right|thumb| Former Chiat/Day headquarters, the [[Binoculars Building|Chiat/Day Building]] in the [[Venice, Los Angeles, California|Venice]] neighborhood of [[Los Angeles]], [[California]]. Currently occupied by [[Google]].]] |
[[File:052607-006-Chiat-Day.jpg|300px|right|thumb| Former Chiat/Day headquarters, the [[Binoculars Building|Chiat/Day Building]] in the [[Venice, Los Angeles, California|Venice]] neighborhood of [[Los Angeles]], [[California]]. Currently occupied by [[Google]].]] |
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'''TBWA\Chiat\Day''' ( |
'''TBWA\Chiat\Day''' ({{IPAc-en|'|tS|aI|.|ae|t}} {{respell|CHY|at}}) is the [[United States|American]] division of the [[advertising agency]] [[TBWA Worldwide]]. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in [[Los Angeles]], [[New York City]], [[Nashville, Tennessee|Nashville]], and [[Mexico City]]. Prior to the merger, Chiat/Day created internationally notable advertising, including [[1984 (advertisement)|"1984"]] for [[Apple Inc.|Apple Computer]], the advertisement that introduced the [[Macintosh]] computer.<ref>{{cite web |last=Nudd |first=Tim |url=http://www.adweek.com/adfreak/lee-clow-steve-jobs-was-most-amazing-person-i-have-ever-known-135539 |title=Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' |date=October 6, 2011 |department=Adfreak (blog) |work=[[Adweek]] |accessdate=October 8, 2011}}</ref> The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.<ref>{{cite web |last=Alburty |first=Stevan |url=http://www.fastcompany.com/magazine/06/stlukes.html |title=The Ad Agency to End All Ad Agencies |date=December 31, 1996 |work=[[Fast Company (magazine)|Fast Company]] |accessdate=June 6, 2012}}</ref> |
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TBWA Worldwide is part of the global marketing group [[Omnicom Group|Omnicom]], with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to [[BBDO]] and [[DDB Worldwide|DDB]]. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. |
TBWA Worldwide is part of the global marketing group [[Omnicom Group|Omnicom]], with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to [[BBDO]] and [[DDB Worldwide|DDB]]. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. |
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Revision as of 17:05, 9 October 2022
| Company type | Division |
|---|---|
| Industry | Advertising |
| Predecessors |
|
| Founded | 1995 |
| Headquarters | Chiat/Day Building, , United States |
| Parent | TBWA Worldwide |
| Website | tbwachiatday |
TBWA\Chiat\Day (/ˈtʃaɪ.æt/ CHY-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Erin Riley;[3] the New York office is headed by Rob Schwartz.[4]
Portfolio
- "1984" (1983)
- PowerBook 100 campaign with Kareem Abdul-Jabbar (1991)
- Dan & Dave (1992)
- "If only they'd used a Jiffi condom" (1993)
- Jack Box (1993)
- Crash Bandicoot (1996)[5]
- Final Fantasy VII "$20 Million Campaign" (1997)
- "Think Different" campaign (1997)
- Taco Bell chihuahua (1997)
- Bloody Roar (1997)
- Bloody Roar II: The New Breed (1999)
- Gran Turismo 2 (1999)
- Pets.com sock puppet (1999)
- Hummingbird (television ad) Infiniti I35 (2001)[6]
- Switch (2002)
- Absolut Vodka's "Absolut Marilyn" campaign (2005)
- Keep a Child Alive's "Spirit of a Child" campaign (2005)
- Hello Tomorrow (2005)
- "Get a Mac" campaign (2006)
- Gatorade "G" logo (2009)
- Southwest Airlines' "Welcome Aboard" campaign (2013)
- University of Phoenix (2019)
See also
References
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
- ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
- ^ Oster, Erik (10 May 2016). "TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office". www.adweek.com. Retrieved 20 March 2018.
- ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". www.prnewswire.com (Press release). Retrieved 20 March 2018.
- ^ Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
- ^ "Infiniti Launches Ad Campaign for New 2002 I35". www.theautochannel.com. September 24, 2001.
External links
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