TBWA\Chiat\Day: Difference between revisions
Cat's Tuxedo (talk | contribs) |
|||
| Line 14: | Line 14: | ||
* "If only they'd used a Jiffi condom" (1993) |
* "If only they'd used a Jiffi condom" (1993) |
||
* [[Jack Box]] (1993) |
* [[Jack Box]] (1993) |
||
* ''[[Crash Bandicoot (video game)|Crash Bandicoot]]'' (1996)<ref>{{cite web |url=https://www.polygon.com/2017/6/22/15820540/crash-bandicoot-an-oral-history |archive-url=https://web.archive.org/web/20170624112707if_/https://www.polygon.com/2017/6/22/15820540/crash-bandicoot-an-oral-history |title=''Crash Bandicoot'': An oral history |last=Hester |first=Blake |website=[[Polygon (website)|Polygon]] |publisher=[[Vox Media]] |date=June 22, 2017 |archive-date=June 24, 2017 |access-date=November 4, 2020 |url-status=live}}</ref> |
|||
* ''[[Final Fantasy VII]]'' "$20 Million Campaign" (1997) |
* ''[[Final Fantasy VII]]'' "$20 Million Campaign" (1997) |
||
* "[[Think Different]]" campaign (1997) |
* "[[Think Different]]" campaign (1997) |
||
Revision as of 19:25, 10 May 2021
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Erin Riley;[3] the New York office is headed by Rob Schwartz.[4]
Portfolio
- "1984" (1983)
- PowerBook 100 campaign with Kareem Abdul-Jabbar (1991)
- Dan & Dave (1992)
- "If only they'd used a Jiffi condom" (1993)
- Jack Box (1993)
- Crash Bandicoot (1996)[5]
- Final Fantasy VII "$20 Million Campaign" (1997)
- "Think Different" campaign (1997)
- Taco Bell chihuahua (1997)
- Bloody Roar (1997)
- Bloody Roar II: The New Breed (1999)
- Gran Turismo 2 (1999)
- Pets.com sock puppet (1999)
- Switch (2002)
- Absolut Vodka's "Absolut Marilyn" campaign (2005)
- Keep a Child Alive's "Spirit of a Child" campaign (2005)
- Hello Tomorrow (2005)
- "Get a Mac" campaign (2006)
- Gatorade "G" logo (2013)
- Southwest Airlines' "Welcome Aboard" campaign (2013)
- University of Phoenix (2019)
See also
References
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
- ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
- ^ Oster, Erik (10 May 2016). "TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office". www.adweek.com. Retrieved 20 March 2018.
- ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". www.prnewswire.com (Press release). Retrieved 20 March 2018.
- ^ Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
External links
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |