TBWA\Chiat\Day: Difference between revisions
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TBWA Worldwide is part of the global marketing group [[Omnicom Group|Omnicom]], with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to [[BBDO]] and [[DDB Worldwide|DDB]]. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. |
TBWA Worldwide is part of the global marketing group [[Omnicom Group|Omnicom]], with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to [[BBDO]] and [[DDB Worldwide|DDB]]. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. |
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The current president of the Los Angeles office is Erin Riley<ref> |
The current president of the Los Angeles office is Erin Riley<ref>{{Cite web|url=http://www.adweek.com/agencyspy/tbwachiatday-hires-erin-riley-as-president-of-its-los-angeles-office/108966|title=TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office|last=Oster|first=Erik|date=10 May 2016|website=www.adweek.com|language=en-US|archive-url=|archive-date=|dead-url=|access-date=20 March 2018}}</ref>, the New York office is headed by Rob Schwartz.<ref>{{Cite web|url=http://www.prnewswire.com/news-releases/rob-schwartz-appointed-ceo-tbwachiatday-new-york-300015791.html|title=Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York|last=TBWA Worldwide|first=|date=5 January 2015|website=www.prnewswire.com|language=en|archive-url=|archive-date=|dead-url=|access-date=20 March 2018}}</ref> |
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==Portfolio== |
==Portfolio== |
Revision as of 03:45, 20 March 2018
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Erin Riley[3], the New York office is headed by Rob Schwartz.[4]
Portfolio
This section needs expansion. You can help by adding to it. (May 2012) |
- "1984" (1983)
- Dan & Dave (1992)
- "If only they'd used a Jiffi condom" (1993)
- "Think Different" campaign (1997)
- Taco Bell chihuahua (1997)
- Bloody Roar (1997)
- Bloody Roar II: The New Breed (1999)
- Gran Turismo 2 (1999)
- Pets.com sock puppet
- "Get a Mac" campaign (2006)
See also
References
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adweek. Adfreak (blog). Retrieved October 8, 2011.
- ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
- ^ Oster, Erik (10 May 2016). "TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office". www.adweek.com. Retrieved 20 March 2018.
{{cite web}}
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(help) - ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". www.prnewswire.com. Retrieved 20 March 2018.
{{cite web}}
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External links