TBWA\Chiat\Day: Difference between revisions
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[[File:052607-006-Chiat-Day.jpg|300px|right|thumb| Former Chiat |
[[File:052607-006-Chiat-Day.jpg|300px|right|thumb| Former Chiat/Day headquarters, the [[Binoculars Building|Chiat/Day Building]] in the [[Venice, Los Angeles, California|Venice]] neighborhood of [[Los Angeles]], [[California]]. Currently occupied by [[Google]].]] |
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'''TBWA\Chiat\Day''' is the [[United States|American]] division of the [[advertising agency]] [[TBWA Worldwide]]. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in [[Los Angeles]], [[New York City]], [[Nashville, Tennessee|Nashville]], and [[Mexico City]]. Prior to the merger, Chiat/Day created internationally notable advertising, including [[1984 (advertisement)|"1984"]] for [[Apple Inc.|Apple Computer]] that introduced the [[Macintosh]] computer.<ref>{{cite web |last=Nudd |first=Tim |url=http://www.adweek.com/adfreak/lee-clow-steve-jobs-was-most-amazing-person-i-have-ever-known-135539 |title=Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' |date=October 6, 2011 |agency=Adfreak (blog) |work=[[Adweek]] |accessdate=October 8, 2011}}</ref> The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.<ref>{{cite web |last=Alburty |first=Stevan |url=http://www.fastcompany.com/magazine/06/stlukes.html |title=The Ad Agency to End All Ad Agencies |date=December 31, 1996 |publisher=[[Fast Company (magazine)|Fast Company]] |accessdate=June 6, 2012}}</ref> |
'''TBWA\Chiat\Day''' is the [[United States|American]] division of the [[advertising agency]] [[TBWA Worldwide]]. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in [[Los Angeles]], [[New York City]], [[Nashville, Tennessee|Nashville]], and [[Mexico City]]. Prior to the merger, Chiat/Day created internationally notable advertising, including [[1984 (advertisement)|"1984"]] for [[Apple Inc.|Apple Computer]] that introduced the [[Macintosh]] computer.<ref>{{cite web |last=Nudd |first=Tim |url=http://www.adweek.com/adfreak/lee-clow-steve-jobs-was-most-amazing-person-i-have-ever-known-135539 |title=Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' |date=October 6, 2011 |agency=Adfreak (blog) |work=[[Adweek]] |accessdate=October 8, 2011}}</ref> The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.<ref>{{cite web |last=Alburty |first=Stevan |url=http://www.fastcompany.com/magazine/06/stlukes.html |title=The Ad Agency to End All Ad Agencies |date=December 31, 1996 |publisher=[[Fast Company (magazine)|Fast Company]] |accessdate=June 6, 2012}}</ref> |
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Revision as of 15:26, 6 December 2016
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Luis DeAnda, the New York office is headed by Robert Harwood-Matthews.[3]
Portfolio
![[icon]](http://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/40px-Wiki_letter_w_cropped.svg.png){kind=small} | This section needs expansion. You can help by adding to it. (May 2012) |
- "1984" (1983)
- "If only they'd used a Jiffi condom" (1993)
- "Think Different" campaign (1997)
- Taco Bell chihuahua (1997)
- Gran Turismo 2 (1999)
- Pets.com sock puppet
- "Get a Mac" campaign (2006)
See also
References
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adweek. Adfreak (blog). Retrieved October 8, 2011.
- ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
- ^ Robert Harwood-Matthews
External links
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