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{{short description|American advertising agency}}
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[[File:052607-006-Chiat-Day.jpg|300px|right|thumb| Former Chiat\Day headquarters, the [[Binoculars Building|Chiat/Day Building]] in the [[Venice, Los Angeles, California|Venice]] neighborhood of [[Los Angeles]], [[California]]. Currently occupied by [[Google]].]]


{{Infobox company
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'''TBWA\Chiat\Day''' is the [[United States|American]] division of the [[advertising agency]] [[TBWA Worldwide]]. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in [[Los Angeles]], [[New York City]], [[Nashville, Tennessee|Nashville]], and [[Mexico City]]. Prior to the merger, Chiat/Day created internationally notable advertising, including [[1984 (advertisement)|"1984"]] for [[Apple Inc.|Apple Computer]] that introduced the [[Macintosh]] computer.<ref>{{cite web |last=Nudd |first=Tim |url=http://www.adweek.com/adfreak/lee-clow-steve-jobs-was-most-amazing-person-i-have-ever-known-135539 |title=Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' |date=October 6, 2011 |agency=Adfreak (blog) |work=[[Adweek]] |accessdate=October 8, 2011}}</ref> The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.<ref>{{cite web |last=Alburty |first=Stevan |url=http://www.fastcompany.com/magazine/06/stlukes.html |title=The Ad Agency to End All Ad Agencies |date=December 31, 1996 |publisher=[[Fast Company (magazine)|Fast Company]] |accessdate=June 6, 2012}}</ref>
| industry = [[Advertising]]
| type = [[Division (business)|Division]]
| parent = [[TBWA Worldwide]]
| founded = {{start date and age|1995}}
| predecessors = {{ubl|TBWA|Chiat/Day}}
| hq_location = [[Binoculars Building|Chiat/Day Building]]
| hq_location_city = [[Venice, Los Angeles, California]]
| hq_location_country = United States
| website = {{URL|tbwachiatday.com}}
}}

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[[File:052607-006-Chiat-Day.jpg|300px|right|thumb| Former Chiat/Day headquarters, the [[Binoculars Building|Chiat/Day Building]] in the [[Venice, Los Angeles, California|Venice]] neighborhood of [[Los Angeles]], [[California]]. Currently occupied by [[Google]].]]

⚫
'''TBWA\Chiat\Day''' ({{IPAc-en|'|tS|aI|.|ae|t}} {{respell|CHY|at}}) is the [[United States|American]] division of the [[advertising agency]] [[TBWA Worldwide]]. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in [[Los Angeles]], [[New York City]], [[Nashville, Tennessee|Nashville]], and [[Mexico City]]. Prior to the merger, Chiat/Day created internationally notable advertising, including [[1984 (advertisement)|"1984"]] for [[Apple Inc.|Apple Computer]], the advertisement that introduced the [[Macintosh]] computer.<ref>{{cite web |last=Nudd |first=Tim |url=http://www.adweek.com/adfreak/lee-clow-steve-jobs-was-most-amazing-person-i-have-ever-known-135539 |title=Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' |date=October 6, 2011 |department=Adfreak (blog) |work=[[Adweek]] |access-date=October 8, 2011}}</ref> The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.<ref>{{cite web |last=Alburty |first=Stevan |url=http://www.fastcompany.com/magazine/06/stlukes.html |title=The Ad Agency to End All Ad Agencies |date=December 31, 1996 |work=[[Fast Company (magazine)|Fast Company]] |access-date=June 6, 2012}}</ref>


TBWA Worldwide is part of the global marketing group [[Omnicom Group|Omnicom]], with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to [[BBDO]] and [[DDB Worldwide|DDB]]. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
TBWA Worldwide is part of the global marketing group [[Omnicom Group|Omnicom]], with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to [[BBDO]] and [[DDB Worldwide|DDB]]. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.


The current president of the Los Angeles office is Luis DeAnda, the New York office is headed by Robert Harwood-Matthews.<ref>[http://www.adweek.com/news/advertising-branding/tbwa-finds-new-suit-lead-ny-143076 Robert Harwood-Matthews]</ref>
The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.<ref>{{Cite press release |url=http://www.prnewswire.com/news-releases/rob-schwartz-appointed-ceo-tbwachiatday-new-york-300015791.html|title=Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York|last=TBWA Worldwide|date=5 January 2015|website=prnewswire.com|language=en|access-date=20 March 2018}}</ref>


==Portfolio==
==Portfolio==
{{Expand section|date=May 2012}}
* [[1984 (advertisement)|"1984"]] (1983)
* [[1984 (advertisement)|"1984"]] (1983)
* [[Lemmings (advertisement)|"Lemmings"]] (1984)
* [[PowerBook 100]] campaign with [[Kareem Abdul-Jabbar]] (1991)
* [[Dan & Dave]] (1992)
* "If only they'd used a Jiffi condom" (1993)
* "If only they'd used a Jiffi condom" (1993)
* [[Jack Box]] (1993)
* ''[[Crash Bandicoot (video game)|Crash Bandicoot]]'' (1996)<ref>{{cite web |url=https://www.polygon.com/2017/6/22/15820540/crash-bandicoot-an-oral-history |archive-url=https://web.archive.org/web/20170624112707if_/https://www.polygon.com/2017/6/22/15820540/crash-bandicoot-an-oral-history |title=''Crash Bandicoot'': An oral history |last=Hester |first=Blake |website=[[Polygon (website)|Polygon]] |publisher=[[Vox Media]] |date=June 22, 2017 |archive-date=June 24, 2017 |access-date=November 4, 2020 |url-status=live}}</ref>
* ''[[Final Fantasy VII]]'' "$20 Million Campaign" (1997)
* "[[Think Different]]" campaign (1997)
* "[[Think Different]]" campaign (1997)
* [[Taco Bell chihuahua]] (1997)
* [[Taco Bell chihuahua]] (1997)
* ''[[Bloody Roar (video game)|Bloody Roar]]'' (1997)
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*[[Gran Turismo 2]] (1999)
* ''[[Bloody Roar 2|Bloody Roar II: The New Breed]]'' (1999)
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* [[Pets.com]] sock puppet
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* ''[[Gran Turismo 2]]'' (1999)
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* [[Pets.com sock puppet]] (1999)
* [[Nissan Cefiro#I35 (A33, 2002-2004)|Hummingbird (television ad)]] Infiniti I35 (2001)<ref name="hummingbird">{{cite web
|title = Infiniti Launches Ad Campaign for New 2002 I35
|publisher = www.theautochannel.com
|author =
|date = September 24, 2001
|url = https://www.theautochannel.com/news/2001/09/24/030009.html}}</ref>
* [[Switch (ad campaign)|Switch]] (2002)
* [[Absolut Vodka]]'s "Absolut Marilyn" campaign (2005)
* [[Keep a Child Alive]]'s "Spirit of a Child" campaign (2005)
* [[Hello Tomorrow]] (2005)
* "[[Get a Mac]]" campaign (2006)
* "[[Get a Mac]]" campaign (2006)
* [[Gatorade]] "G" logo (2009)
* [[Southwest Airlines]]' "Welcome Aboard" campaign (2013)
* [[University of Phoenix]] (2019)


==See also==
==See also==
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==External links==
==External links==
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* [http://tbwachiatday.com/ Official website]
* [http://www.tbwa.com/ TBWA]
* [http://www.tbwa.com/ TBWA]
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* [http://www.tbwachiat.com/ TBWA\Chiat\Day website]


{{Omnicom}}
{{Omnicom}}
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{{DEFAULTSORT:TBWA Chiat Day}}
{{DEFAULTSORT:TBWA Chiat Day}}
[[Category:Advertising agencies of the United States]]
[[Category:Advertising agencies of the United States]]
[[Category:Marketing companies established in 1995]]

[[Category:Companies based in Los Angeles]]
[[Category:Playa Vista, Los Angeles]]
[[Category:1995 establishments in California]]


{{advertising-stub}}
{{advertising-stub}}

Latest revision as of 23:17, 30 April 2024

TBWA\Chiat\Day
Company typeDivision
IndustryAdvertising
Predecessors
  • TBWA
  • Chiat/Day
Founded1995; 29 years ago (1995)
HeadquartersChiat/Day Building,
Venice, Los Angeles, California
,
United States
ParentTBWA Worldwide
Websitetbwachiatday.com
Former Chiat/Day headquarters, the Chiat/Day Building in the Venice neighborhood of Los Angeles, California. Currently occupied by Google.

TBWA\Chiat\Day (/ˈtʃaɪ.æt/ CHY-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.[3]

Portfolio

[edit]

See also

[edit]

References

[edit]
  1. ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
  2. ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
  3. ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". prnewswire.com (Press release). Retrieved 20 March 2018.
  4. ^ Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
  5. ^ "Infiniti Launches Ad Campaign for New 2002 I35". www.theautochannel.com. September 24, 2001.
[edit]
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