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| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]
| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site]
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}}
'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits Limited]] which is a subsidiary of [[United Breweries Limited]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web|url=http://business.mapsofindia.com/top-brands-india/vodka.html |title=Top 10 Vodka Brands in India |publisher=[http://business.mapsofindia.com/ Business Maps of India] |date= 15 January 2014 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ |title=Top 10 Popular Vodka Brands in India |publisher=[[WorldGate]] |date=1 November 2014 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.itqi.com |title=International taste and Quality Institute}}</ref> Sell of Romanov vodka in 2006 was 8.5 lakh cases.<ref>http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece</ref>
'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits Limited]] which is a subsidiary of [[United Breweries Limited]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web|url=http://business.mapsofindia.com/top-brands-india/vodka.html |title=Top 10 Vodka Brands in India |publisher=[http://business.mapsofindia.com/ Business Maps of India] |date= 15 January 2014 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ |title=Top 10 Popular Vodka Brands in India |publisher=[[WorldGate]] |date=1 November 2014 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.itqi.com |title=International taste and Quality Institute}}</ref> Sell of Romanov vodka in 2006 was 8.5 lakh cases.<ref name="thehindubusinessline1">{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece |title=Romanov diet vodka for the health-conscious &#124; Business Line |publisher=Thehindubusinessline.com |date=2007-05-31 |accessdate=2017-05-14}}</ref>


==Variants==
==Variants==
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Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite web|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html |title=United Spirits enters non-alcoholic drinks category with Romanov |publisher=[[Business Standard]] |date=21 February 2010 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 |title=United spirits plans energy drinks under Romanov red brand|publisher=[[DNA|Daily News and Analysis]] |date=13 May 2009 |accessdate=2 May 2015}}</ref>
Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite web|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html |title=United Spirits enters non-alcoholic drinks category with Romanov |publisher=[[Business Standard]] |date=21 February 2010 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 |title=United spirits plans energy drinks under Romanov red brand|publisher=[[DNA|Daily News and Analysis]] |date=13 May 2009 |accessdate=2 May 2015}}</ref>


In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref>http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece</ref>
In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/>


==Sales and Popular Culture==
==Sales and Popular Culture==
Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms |title=Now it's turn of the diet Vodka |publisher=[[Times of India]] |date=7 June 2007 |accessdate=2 May 2015}}</ref><ref>http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece</ref> which increased to 89% in 2010.<ref name=BusinessStandard1/> In 2006, [[Shilpa Shetty]] was chosen as its brand ambassador.<ref>{{cite web|url=http://www.tribuneindia.com/2006/20060610/ttlife.htm |title=Vodka with Shilpa |publisher=[http://www.tribuneindia.com/ The Tribune India] |date=6 October 2006 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.indianewengland.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting |title=Shilpa Shetty in high spirits in Mallya's company? |publisher=[http://www.indianewengland.com/ME2/Default.asp India New England] |date=23 June 2006 |accessdate=2 May 2015}}</ref>
Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms |title=Now it's turn of the diet Vodka |publisher=[[Times of India]] |date=7 June 2007 |accessdate=2 May 2015}}</ref><ref name="thehindubusinessline1"/> which increased to 89% in 2010.<ref name=BusinessStandard1/> In 2006, [[Shilpa Shetty]] was chosen as its brand ambassador.<ref>{{cite web|url=http://www.tribuneindia.com/2006/20060610/ttlife.htm |title=Vodka with Shilpa |publisher=[http://www.tribuneindia.com/ The Tribune India] |date=6 October 2006 |accessdate=2 May 2015}}</ref><ref>{{cite web|url=http://www.indianewengland.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting |title=Shilpa Shetty in high spirits in Mallya's company? |publisher=[http://www.indianewengland.com/ME2/Default.asp India New England] |date=23 June 2006 |accessdate=2 May 2015}}</ref>


==Gallery==
==Gallery==

Revision as of 20:27, 14 May 2017

Romanov
TypeVodka
ManufacturerUnited Spirits Ltd (USL)
Country of origin India
Alcohol by volume 42.8%
Proof (US)75
ColourColourless
IngredientsGrain
VariantsPremium, Green Apple, Orange, Lemon
Related products
WebsiteRomanov Vodka USL Official Site

Romanov is a brand of vodka manufactured and marketed by United Spirits Limited which is a subsidiary of United Breweries Limited. The brand derives its name from the Romanov dynasty which ruled the Russian Empire from 1612 to 1917. It has a two star rating from International taste and Quality Institute. It has a 42.8% alcohol by volume.[1][2][3] Sell of Romanov vodka in 2006 was 8.5 lakh cases.[4]

Variants

Romanov comes in four flavours-[1]

  1. Premium
  2. Orange
  3. Lemon
  4. Apple

Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.[5][6]

In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like Garcinia[4]

Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with White Mischief control 70% of India's domestic market of close to 3 million cases[7][4] which increased to 89% in 2010.[5] In 2006, Shilpa Shetty was chosen as its brand ambassador.[8][9]

Romanov Premium Vodka

References

  1. ^ a b "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015. {{cite web}}: External link in |publisher= (help)
  2. ^ "Top 10 Popular Vodka Brands in India". WorldGate. 1 November 2014. Retrieved 2 May 2015.
  3. ^ "International taste and Quality Institute".
  4. ^ a b c "Romanov diet vodka for the health-conscious | Business Line". Thehindubusinessline.com. 2007-05-31. Retrieved 2017-05-14.
  5. ^ a b "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard. 21 February 2010. Retrieved 2 May 2015.
  6. ^ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
  7. ^ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
  8. ^ "Vodka with Shilpa". The Tribune India. 6 October 2006. Retrieved 2 May 2015. {{cite web}}: External link in |publisher= (help)
  9. ^ "Shilpa Shetty in high spirits in Mallya's company?". India New England. 23 June 2006. Retrieved 2 May 2015. {{cite web}}: External link in |publisher= (help)
  1. Romanov Vodka USL Official Site
  2. American UBS Site
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