Star+
 | |
Type of site | OTT video streaming platform |
|---|---|
| Parent | Disney Media and Entertainment Distribution |
| Registration | Required |
| Launched | August 31, 2021 |
| Current status | Upcoming |
Star+ (stylised as ST★R+) is an upcoming video-on-demand service from The Walt Disney Company scheduled for launch in Latin America on August 31, 2021.
History
It will host a variety of content from Disney's studios, primarily general entertainment content (including programs for mature audiences) not carried on Disney+, as well as live sports from ESPN. The platform will include content from ABC Signature, 20th Television, FX, Freeform, and the 20th Century, Searchlight, Touchstone, Hollywood, and Caravan Pictures studios. Star+ will serve the same purpose as the Star hub which was integrated into the Disney+ service in several other countries on February 23, 2021.[1][2][3]
In April 2021, Disney was facing a trademark dispute in Brazil, Argentina and Mexico with Lionsgate's Starz Entertainment (StarzPlay, which soon to be rebranded into Lionsgate Play) over the use of the Star brand in Latin America.[4] It is uncertain if Disney is able to use the "Star+" brand at this time.
During the May 13th, 2021 Q2 earnings call, it was announced that the launch of Star+ would be pushed back to August 31.[citation needed]
References
- ^ "Disney will fuel international growth with Star brand and Star+ app". TechCrunch. Retrieved December 12, 2020.
- ^ "R-Rated Features, MA TV Coming to Disney+ Overseas via Star Catalog". CBR. December 10, 2020. Retrieved December 12, 2020.
- ^ Newsdesk, Laughing Place Disney (December 11, 2020). "Disney Investor Day 2020 Recap: Hulu, FX, ESPN+, Star, Star+". LaughingPlace.com. Retrieved December 12, 2020.
- ^ Palmer, Roger (April 29, 2021). "StarzPlay Disputes Disney Using Star Brand In Latin America". What's On Disney Plus. Retrieved May 1, 2021.
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