Here, we explain key elements of the technology of in-app bidding with Meta Audience Network. We answer questions like:
What is the difference between a bid request and a bid response?
What is the difference between win, fill, and impression rates?
How is click-through rate calculated?
How is revenue estimated with eCPM?
In this video, we explore strategies to optimize bidding metrics.
2022년 12월 8일
In this article and podcast, Rob Kiely and Michael Bertaut explore how unifying monetization and acquisition is key to building a great gaming business.
2022년 11월 24일
In this Q&A, FRVR Founder Chris Benjaminsen shares about the developers’ partnership to build and monetize games with Facebook Gaming and Meta Audience Network.
2022년 10월 13일
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