什么是隐私权政策？它包含哪些内容？章节要点- 本隐私权政策说明了我们如何收集、使用和分享您的信息。其中还说明了我们保留您信息的时长，以及我们在传输信息时如何确保信息的安全。
- 隐私权政策还规定了您的权利
- 本政策适用于我们所谓的 Meta 产品或产品，包括 Facebook、Instagram、Messenger 和 Portal。
- 如果您使用 Facebook 或 Meta 帐户登录 Meta Quest，本政策也同样适用于 Meta Quest
Meta 希望您能够明白，我们会收集哪些信息，以及会如何使用和分享这些信息。因此，建议您仔细阅读我们的隐私权政策。这有助您以适合自己的方式使用 Meta 产品。 隐私权政策说明了我们会如何收集、使用、分享、保留和传输信息。本政策还说明了您享有哪些权利。政策的每一部分内容都列举了实用的例子，并且使用了更简单直白的语言，帮助您更轻松地理解我们的数据实践。我们还提供了资源链接，您可以访问链接详细了解感兴趣的隐私话题。 确保您知道如何控制自己的隐私设置，这对我们来说非常重要，所以我们还说明了您可以在 Meta 产品设置的哪个位置管理您自己的个人信息。您可以 更新这些设置来掌控自己的体验。 请阅读下面的完整政策。 返回顶部 How do we use your information?章节要点Here are some of the ways we use your information: - We personalize your experience, like by suggesting reels to watch or communities to join
- We improve our Products by applying information about what you use them to do, and what else is happening on your device when our app crashes
- We work to prevent harmful behavior and keep people safe on our Products
- We send you messages about the Products you use or ones you might like, if you let us
- We research for the good of people around the world, like to advance technology or to help out in a crisis
We use information we collect to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below. For some of these purposes, we use information across our Products and across your devices. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information. To use less information that’s connected to individual users, in some cases we de-identify or aggregate information or anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section. Here are the ways we use your information: To provide, personalize and improve our ProductsRead more about how we use information to provide, personalize and improve our Products: How we show ads and other sponsored or commercial contentWhen you use our Products, you see ads and sponsored or commercial content, like product listings in Shops. You also see ads shown through Meta Audience Network or commercial content when you visit other apps. We want everything you see to be interesting and useful to you. To decide what to show you and others, we use information we have about you, including: - Your profile information
- Your activity on and off our Products, including information we receive through cookies and similar technologies, according to your settings
- Content you create or interact with across Facebook and Instagram
- Things we infer about you, like topics we think you may be interested in
- Information about your friends, followers or other connections, including their activity or interests
Learn more about some of the ways we show you ads that we think may be interesting to you, including using machine learning. Take controlManage ad preferencesHow we use information to improve our ProductsWe’re always trying to make our Products better and create new ones with the features you want. Information we collect from you helps us learn how. We use information we collect to: - See if a product is working correctly
- Troubleshoot and fix it when it’s not
- Test out new products and features to see if they work
- Get feedback on our ideas for products or features
- Conduct surveys and other research about what you like about our Products and brands and what we can do better
How we use location-related informationWe use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals. We also receive and use some location-related information even if Location Services is turned off. This includes: - IP addresses, which we use to estimate your general location. We can use IP addresses to estimate your specific location if it’s necessary to protect the safety and security of you or others.
- Your and others' activity on our Products, like check-ins and events
- Information you give us directly, like if you enter your current city on your profile, or provide your address in Marketplace
- Provide, personalize and improve our Products, including ads, for you and others. See an example.
- Detect suspicious activity and help keep your account secure. Learn how.
Take controlManage location settingsTo promote safety, security and integrityWe use information we collect to help protect people from harm and provide safe, secure Products. 详细了解To provide measurement, analytics and business servicesLots of people rely on our Products to run or promote their businesses. We help them measure how well their ads and other content, products and services are working. 详细了解To communicate with youWe communicate with you using information you've given us, like contact information you've entered on your profile. 详细了解To research and innovate for social goodWe use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research. 详细了解Promoting safety, security and integrityHere are some ways we promote safety, security and integrity. We work to: - Verify accounts and activity
- Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the Oversight Board. They may use information we have when they review our decisions. Learn more about how the Oversight Board processes information.
- Investigate suspicious activity
- Detect, prevent and combat harmful or unlawful behavior
- Identify and combat disparities and racial bias against historically marginalized communities
- Detect and prevent spam and other bad experiences
- Detect when someone needs help and provide support
- Detect and stop threats to our personnel and property
- Maintain the integrity of our Products
Learn more about how we work to keep Meta a safe place for everyone. Providing measurement, analytics and business servicesOur measurement and analytics services help our partners understand things like: - How many people see and interact with their products, services or content, including posts, videos, Facebook Pages, listings, Shops and ads (including those shown through apps using Meta Audience Network)
- How people interact with their content, websites, apps and services
- What types of people interact with their content or use their services
- How people use our partners' products and services to connect to Meta Products, the performance of their connection and networks and users' experience with them
We also use the information we collect to provide business services. More in the Privacy PolicyCommunicating with youWe communicate with you in a few different ways. For example: - We send messages about the Products we know you use, using the email you register to your account
- Depending on your settings, we send marketing communications about Products you might like
- We ask you to participate in research based on things like how you use our Products
- We let you know about our policies and terms of service
- When you contact us with questions, we reply to your email
- We facilitate customer support communications with you when you've told us, either directly or through a third party, that you have questions or concerns about our Products
We also use information about how you interact with our messages, like if you open an email from us. This helps us understand the best way to reach you and whether our communications are helpful. Take controlResearching and innovating for social good We research and innovate to help people around the world. Our goals include: - Contributing to social good and areas of public interest
- Advancing technology
- Improving safety, health and well-being
Here are some examples of our research: - We analyze information about where groups of people go during crises. This helps relief organizations get aid to the right places.
- We work with independent researchers to better understand the impact social media might have on elections and democratic processes
- We’ve collaborated with academics and industry experts to help improve internet access and quality in rural areas
- We support research in areas like artificial intelligence and machine learning to do things like create COVID-19 forecasting models
More in the Privacy PolicyHow do we share information with third parties?章节要点We share certain information with: - Advertisers who show ads on our Products
- Businesses we hire to market our Products for us
- Businesses we hire to do things like offer customer service or conduct surveys
- Researchers who use it to do things like innovate, advance technology, or improve people’s safety
We don’t sell your information, and we never will. We don't sell any of your information to anyone, and we never will. We also require partners and other third parties to follow rules about how they can and cannot use and disclose the information we provide. Here’s more detail about who we share information with: PartnersAdvertisers and Audience Network publishersAdvertisersWe provide advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content. Then advertisers can better understand their audience. See an example. Meta also provides advertisers and their vendors with information about: - Ads and commercial content people engaged with, if any
- When people engaged with ads and commercial content
- Where that ad or commercial content was shown (for example, on Instagram, or on Facebook)
We also confirm which ads or commercial content you viewed that led you to take an action with an advertiser, such as downloading an advertiser's app. But we don't share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.Audience Network publishers and their vendorsMeta Audience Network lets advertisers place ads with us that will be published on other apps and websites outside of Meta. To help show you ads on their apps and websites, we share information with publishers who use Audience Network, as well as vendors who facilitate that use. For example, we share: - How many people see and engage with ads on publisher apps
- Information related to or in response to a publisher’s request to serve an ad on its app.
But we don't share information with these publishers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission. Partners who use our analytics servicesPeople rely on our Products, like business accounts, professional tools and Facebook Pages, to run and promote their businesses. Businesses use our analytics services to understand more about how people are using their content, features, products and services. To provide these services, we use the information we collect about you. We put this information into aggregate reports so that partners can see how well their content, features, products and services are performing and are able to understand things like users’ experience with such content, products and services. These reports aggregate information like: - How many people interacted with our partners' content, products or services
- The general demographics and interests of the people who interacted with it
- How people use our partners’ products and services to connect to Meta Products and the performance of their connection and networks
Advertisers also receive other information. Read our policy about how we share information with advertisers. Partners who offer goods or services on our Products and commerce services platformsWhen you choose to make a transaction, or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform, we share information with them and with any providers acting on their behalf. Depending on how you interact with them, they receive: - Information to complete your transaction, like order, payment, contact and shipping information
- Information to help ensure the security of the transaction, like information about your device or connection
- Any information required by applicable regulation
- Other information you choose to share with them
For example, if you make a purchase from an Instagram shop using checkout, the shop will receive information to complete your transaction. This may include your order items, your contact details and shipping information. If the shop uses a payment services provider, such as PayPal, to facilitate the transaction, the provider will receive the transaction amount, a transaction description (to appear on your credit card statement) and your payment card information, such as cardholder name, card number, expiration date and billing address. Learn more about payments on Instagram. Integrated partnersWhen you choose to use integrated partners’ products or services, they may receive information about you and your activity. Read the policy. VendorsMeasurement vendorsWe don’t create every measurement and analytics report ourselves. We share information (like whether people saw an ad or engaged with it) with our measurement vendors, who aggregate it to provide their reports. For example, an advertiser might ask a measurement vendor to help figure out the impact its ads on Facebook have had on sales. The measurement vendor compares information from us about clicks on the advertiser’s Facebook ads with information from the advertiser about product purchases. Then the measurement vendor creates and provides aggregated reports that show the advertiser how its ads are performing. Marketing vendorsWe share information about you with marketing vendors. For example, we share your device identifier or other identifiers with marketing vendors to help us serve you ads most relevant to your interests. Marketing vendors support our marketing and advertising efforts by: - Serving our advertisements across the internet, including on mobile, desktop and connected television devices
- Tracking and categorizing your online and mobile app activity
- Providing us information about your interests and community and advertising interactions
These marketing vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalize which of our ads are shown to you. Marketing vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising. Learn more about how to manage the Meta ads you see off our Products. Service providersThird partiesExternal researchersWe provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity. Research goals include supporting: - Our business or mission
- Social good. Learn more.
- Technological advancement
- Safety and security on our Products
- Public interest
- Health and well-being
When sharing information with external researchers, we ensure the privacy of our users is protected. Learn more about the privacy-safe research we support. Other third partiesWe also share information with other third parties in response to legal requests, to comply with applicable law or to prevent harm. Read the policy. And if we sell or transfer all or part of our business to someone else, in some cases we’ll give the new owner your information as part of that transaction, but only as the law allows. 您可以如何管理或删除自己的信息，以及如何行使自己的权利？章节要点- 您有权查看和下载我们所掌握的有关您的信息
- 您可以使用此部分中的设置来管理您的隐私
- 您还可以根据需要删除您的帐户或特定帐户信息
我们提供了下列多种工具，供您查看、管理、下载和删除自己的信息。您也可以访问所用产品的设置页面来管理信息。除此之外，根据适用法律，您可能还享有其他隐私权利。 如要行使自己的权利，您可以访问我们的帮助中心、您的 Facebook 设置、Instagram 设置和设备设置。 您可以访问 此处 (Facebook) 和 此处 (Instagram) 以及 Facebook 帮助中心，了解如何管理隐私设置。如果您对该政策有任何疑问，可按下述方式 联系我们。在部分国家/地区，您还可以联系 Meta Platforms, Inc. 的数据安全官；视您所在司法管辖区，您还可以直接联系当地的数据保护监管机构 (DPA)。 我们会将您的信息保留多久？章节要点- 如果保留信息是我们提供某项功能或服务所必需的，我们会保留信息
- 但您可以要求我们删除您的信息
- 若非出于其他原因（例如出于法律原因）必须保留您的信息，我们便会将这些信息删除
如果保留信息是我们提供产品、履行法律义务或保护我们或他人的权益所必需的，我们便会保留信息。我们会根据具体情况决定需要保留信息的时长。以下是我们在决定时考量的因素： - 我们是否需要这些信息来运营或提供产品。例如，我们需要保留您的一些信息来维护您的账户。详细了解。
- 我们将这些信息用于的功能及相关功能的运作方式。例如，使用 Messenger 阅后消失模式发送的消息比常规消息保留的时间更短。详细了解。
- 为履行某些法律义务，我们需要将信息保留多久。查看一些示例。
- 我们是否需要出于其他合法目的保留信息，例如，为了防止伤害，调查可能违反我们条款或政策的行为，加强安全和诚信，或为了保护我们自己，包括我们的权利、财产或产品。
在某些情况下，出于特定原因，我们保留信息的时间会更长。请 阅读我们的政策，了解哪些情况下我们可能会保留您的信息。 我们如何传输信息？章节要点- 由于我们帮助世界各地的用户互相交流联系，因此我们也需要在世界范围内传输信息
- 在此过程中，我们会遵守国际法规，以保障您的信息安全
为什么信息会被传输至其他国家/地区？我们会在全球范围内分享 我们收集的信息，包括对内分享给我们的各个办公室和数据中心，对外分享给我们的 合作伙伴、 成效衡量服务商、 服务提供商以及其他 第三方。由于 Meta 在全球范围内经营业务，我们的用户、合作伙伴和员工遍布世界各地，因此我们会出于各种原因而有必要传输信息，包括： - 运营和提供 Meta 产品条款及本政策中所述的服务，包括支持您与家人和好友分享信息及交流互动，无论他们位于世界上哪个地方。
- 修复、分析和改进我们的产品。
信息会被传输到哪里？ 您的信息会被传输或转移至以下地方，或在以下地方存储和处理： - 我们建设了基础设施或数据中心的地方，包括美国、爱尔兰、丹麦和瑞典等
- 可以使用 Meta 旗下公司产品的国家/地区
- 出于本政策所述之目的，传输至您居住地以外但我们的合作伙伴、供应商、服务提供商和其他第三方所在的其他国家/地区
我们如何保障用户信息的安全？我们还会确保，在传输您的信息时采取适当的保障措施。例如，在通过公共网络传输您的信息时，我们会对信息进行加密，防止其遭到未经授权的访问。 我们如何响应法律要求、遵守适用法律和防止伤害？章节要点- 某些情况下，我们必须在必要时应法律要求提供信息
- 如果有法律规定我们需要出于某种原因保留您的信息，我们需要遵守该规定，保留您的信息。
- 在某些情况下，如果我们认为保留信息有助于防止或阻止我们产品中或其他地方出现不良活动，我们也会保留相关信息
我们会出于以下目的访问、保留、使用和分享您的信息： - 响应法律要求，例如搜查令、法院命令、提交物料令或传票。这些请求由民事诉讼当事人、执法部门和其他政府机构等第三方提出。详细了解我们会在哪些情况下响应法律要求。
- 根据适用法律规定
- 更好地保障 Meta 产品、用户、员工、财产和公众的安全和诚信。详细了解。
我们可能会在更长时间内访问或保留您的信息。 详细了解。 如何知道政策发生了变更？在对本政策作出重大变更之前，我们会通知您。您将有机会先查看修订后的政策，然后再选择是否继续使用我们的产品。 返回顶部Why and how we process your information返回顶部 |