Report

The essential app bidding guide: Four steps for publishers to achieve success

4 November 2021

More and more app publishers are switching to bidding as a way to save time on operations, increase ARPDAU and provide a better user experience. Meta Audience Network is now a bidding-only platform, and publishers are seeing the benefits.

What do you need to know to find success with app bidding? In this newly updated guide, you'll find four key steps to help you navigate the shift to bidding and find success in this new ecosystem.

Learn why app bidding can help publishers save operational time while increasing revenue

Get the key steps for integrating a mediation partner and app bidding, including how to use a hybrid setup

Discover how to evaluate your success with ARPDAU

Read the stories of publishers who have achieved success with app bidding

¹Source: "Mobile Trends 2019", eMarketer, December 2018

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Monetise your app with Meta Audience Network

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