Are you looking to get started with in-app bidding? Or have you implemented bidding and are now looking to level up your strategy?
Whatever stage your gaming business is at, we've created two new resources to help answer some of the biggest questions about how bidding works and how to get the most out of this technology.
Understanding bidding metrics
Here, we explain key elements of the technology of in-app bidding with Meta Audience Network.
We answer questions like:
What is the difference between a bid request and a bid response?
What is the difference between win, fill, and impression rates?
How is click-through rate calculated?
How is revenue estimated with eCPM?
How to optimize bidding
In this video, we explore strategies to optimize bidding metrics.
We answer questions like:
How can I maximize the bid request number?
How can I diagnose the reasons for a low bid rate?
What strategies can I use to improve my impression rate?
What should I keep in mind to stay compliant with Audience Network policy?
Related resources
Understanding bidding metrics
Here, we explain each step behind the technology of in-app bidding with Meta Audience Network.
8 December 2022
How to optimize bidding
In this video, we explore strategies to optimize bidding metrics.
8 December 2022
To build a great gaming business, unify monetization and acquisition
In this article and podcast, Rob Kiely and Michael Bertaut explore how unifying monetization and acquisition is key to building a great gaming business.
24 November 2022
FRVR Q&A: Building and monetizing player-friendly games
In this Q&A, FRVR Founder Chris Benjaminsen shares about the developers’ partnership to build and monetize games with Facebook Gaming and Meta Audience Network.
13 October 2022
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Meta Audience Network empowers app developers and publishers to deliver a great user experience whilst growing a sustainable business. With Facebook demand from millions of diverse global advertisers, publishers can expand their app's reach, keep users engaged and monetise globally.