What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Segmentation
Mobile Optimized
SPAM Compliance
A/B Testing
Contact Database
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Implementation
Business Value Created
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Arpita N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jun 2024
Powerful Platform Needing Advanced Features and Be
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo stands out with its robust segmentation, seamless e-commerce integration, and powerful automation capabilities, enabling highly personalized and data-driven marketing campaigns.
What is your favorite aspect of this product?
My favorite aspect of Klaviyo is its advanced segmentation and personalization, allowing for highly targeted and effective marketing campaigns.
What do you dislike most about this product?
I dislike the lack of advanced AI analytics and the need for more comprehensive social media integration.
What recommendations would you give to someone considering this product?
I recommend thoroughly exploring its segmentation and automation capabilities, integrating with your e-commerce platform for seamless data syncing, and leveraging its extensive template library for efficient campaign creation.
Pros
- Saves Time
- Security Protects
- Helps Innovate
- Continually Improving Product
Sean W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to use and great customer service
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easy to implement & use with a good support team available.
What is your favorite aspect of this product?
being able to drive new business from email
What do you dislike most about this product?
no complaints
What recommendations would you give to someone considering this product?
go for it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Klaviyo gave me back my old customers!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo has been user friendly and more economical as compared to any other similar product.
What is your favorite aspect of this product?
I love the automations it offers and engagement it creates is just awesome.
What do you dislike most about this product?
I love everything about the product, nothing to dislike.
What recommendations would you give to someone considering this product?
Highly recommended to create more engagement and win back customers.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity